Set Up Your Public Storefront

Before you start

Your storefront needs a clean public URL, which comes from your store slug. If you haven't set one yet, open Store Settings and choose a slug (for example, vintage-threads). Until a slug exists, the storefront toggle stays disabled.

You should also have at least one marketplace connected and a few products listed — the storefront only shows products that are active and have a live marketplace listing.

Step-by-step

What products appear

The storefront shows a product only when it is active and has at least one live marketplace listing with a link. Drafts, sold items, deactivated items, and products that aren't listed anywhere are hidden automatically. As you list and sell, the storefront updates — there's nothing extra to publish.

How Buy links work

Each product card shows a Buy on {marketplace}button for every marketplace where it's listed — eBay, Etsy, Shopify, and so on. Clicking a button sends the buyer straight to that listing to complete the purchase there. SECND doesn't run checkout itself; the storefront is a discovery surface that links out to where you already sell.

Visibility and SEO

When the storefront is on, the page is server-rendered, carries your store name and description in its metadata, and is marked for search engines to index — so it can show up in Google. When it's off, the page still loads and the “get notified” signup keeps working, but the product grid is hidden and the page is set to noindex.

Common issues